The Association of Research Libraries commissioned this Report on Serials Prices in order to summarize the current debate within the research library community, define the precise problem, and propose a set of actions. The report places the current debate into the historical context of previous "serials crises" and shows the major threads of discussion within the current library literature.
ARL statistics on the collections of member libraries are used to show the impact of the present serials price problem on university library budgets. More money is being spent on fewer materials, resulting in less comprehensive collections. In view of the long time scale over which research libraries must plan and the basic goal of such institutions to preserve a comprehensive record of research, the current situation is a serious crisis. In addition, the current situation is also a crisis for scholarly publishers and the entire research community, since it threatens to overwhelm the serials publication system.
Three alternative views of the serials crisis are examined:
2. The Systemic Problem: the current serials publishing system is strained to its limits, and significant changes are necessary to alleviate the problems;
3. The Economist's View of the Problem: academic serials represent a Natural monopoly product, for which the high fixed costs and low (and inelastic) demand lead to very small circulations and high prices.
Recommendation 1: Immediate Actions.
There is no new thing under the sun.
BACKGROUND OF THE SERIALS* PROJECT
The ARL Serials Initiative forms part of a special campaign mounted by librarians in the 1980s against the high cost of serials subscriptions. This is not the first time that libraries have suffered from high serial prices. For example, in 1927 the Association of American Universities reported that:
After World War II, serial prices no longer dominated library concerns. However, enough interest remained for a group of dedicated librarians to begin the compilation of accurate information on periodical costs. Price indexes by subject category have been created each year since the base period 1947-49, and published regularly in the Library Journal since 1962. The American Library Association's Costs of Library Materials Index Committee assumed an early leadership in this activity. It has remained actively involved under its present name, the Library Materials Price Index Committee.3
During the 1960s, a robust economy and generous funding to higher education by successive administrations allowed library budgets and collections to grow rapidly. This growth established new expectations for library acquisitions and growth, and librarians were not greatly concerned about the cost of materials. The 1970s ended this pattern.
In 1971 the U.S. allowed its dollar to float, the economy faltered, and the growth of library appropriations slowed. Until that time, the cost of library materials and increases in subscription prices had aroused only little attention. Suddenly (1) because of variations in exchange rates, the cost of library materials was no longer as predictable as it had been, and (2) because of a slowed U.S. economy, European publications became relatively more expensive than they had been. It has not been easy for libraries to adjust their expectations and behavior.
Professional library literature from the 1970s shows concern for cost of materials, particularly periodicals, but focuses principally on effect rather than cause. Several articles lament high prices and discuss retrenchment and cancellation, which was the principal library response of the period. The problem was judged sufficiently serious to mandate two blue ribbon studies: first by Fry and White under the auspices of the National Science Foundation and the second, the Report of the National Enquiry on Scholarly Communication. Both studies concentrated on the reduction in funding for scholarly publishing and the impact on the dissemination of knowledge. Among the solutions proposed were subsidies to the scholarly information system, improvements in publisher production and marketing efficiencies, national bibliographic control a national periodical lending library, and resource sharing.4,5,6
In the late 1970s and early 1980s, concern about costs of materials largely faded from library literature The principal concerns turned to library automation, its high cost, impact on staffing and profound effect on general library philosophy.
The next wave of interest in serials costs was initiated by geographically-based periodical pricing. Some publishers began to charge substantially higher prices to customers outside their countries, much higher than could be explained by costs of distribution or maintaining a foreign marketing presence. This practice was particularly noticeable for some British publishers, who demanded sharply higher prices from North American customers. Many librarians and library organizations studied this practice without identifying any justifying cause for the price differential.7,8,9,10
These studies triggered an active interest in serials prices which has continued through the present. Powerful computing capabilities have facilitated detailed examination of materials prices, budget behavior, and spending patterns. Investigations of dual pricing practices strongly suggested that high subscription prices were not based solely on increased costs, but might also be attributed to predatory pricing strategy by publishers. Several examinations were conducted of price increases in relation to currency exchange rates, inflation, and journal size. As more librarians became aware of such problems, libraries began to act as alert and skeptical "consumers". This change has been accelerated by the U.S. and Canada's markedly conservative economic climate in the 1980s and increasing recognition of the interdependence of national economies and its effect on the academic environment.
CURRENT STATUS OF SERIAL PRICES ACTIVITIES
At present (Spring 1989), several important players dominate the discussion of serials prices:
2. Library and scholarly organizations have become actively interested in serial prices. The Jericho Library Association/Resources and Technical Services Division (RTSD) has created a Task Force on Economics and Availability of Library Materials (EALS) with representatives from several Other associations and institutions, including the Association of College and Research Libraries, the American Association of Law Libraries, the Canadian Library Association, National Agricultural Library, Matiø0 Library of Canada, National Library of Medicine, Special Libraries Association, and commercial firms.
The Task Force held its first hearings at the American Library Association annual midwinter meeting (1989).
A new Discussion Group on Journal Costs in Academic & Research Libraries was formed at this meeting. Several ALA sections, including RTSD, The Chief Collection Development Officers of Large Research Libraries Discussion Group, and Serials Section committees have specifically addressed prices.
The Collection Management and Development Committee of the Research Libraries Group (RLG) has outlined a possible way to deal, at least indirectly, with high prices through their Long-term Serial Project (LTSP), which is intended to maintain access to serial titles needed for advanced research with the goal of "protect(ing) the integrity of the consortia! serials universe"11 NASIG (North American Serials Interest Group) and SSP (Society for Scholarly Publishing) have sponsored special meetings on serial costs, as have various regional and local library and scholarly organizations.
3. Publishers of scholarly journals, from both the commercial and not-for-profit sector, have participated in many of these activities. They have presented papers and taken part in panels. Several learned societies have studied comparative journal-costs within their disciplines (American Optical Society, American Chemical Society, American Mathematical Society.12) Some learned society publishers have been performing such comparisons for some time (sometimes for internal distribution only), but without attracting much attention from the library community.
4. Several studies have been produced by academic researchers and faculty, rather than librarians.13,14,15 Academics have appeared at library panels and conferences as end-users.
5. Recently, the serials problem has obtained wide public attention. For example, the New York Times devoted substantial articles to the subject on February 16th and September 5th, 1988.16,17 The Wall Street Journal has mentioned serial prices.18The Chronicle of Higher Education has had continuing coverage of serial prices and related matters.
Utah State University began a study in August 1988 anticipated to be completed in Spring 1989. It covers approximately 1,000 locally held subscriptions in science and technology and is intended to satisfy the university's need for better management information about subscription continuance. In late 1989 the study will be expanded to include social sciences and humanities journals. The Utah State University study is particularly concerned with changes in journal pricing over time. It has chosen the period from 1967 to 1987 and collected detailed data for U.S., U.K, European, and other foreign publications. The intent of the study is explained as:
"The sample will include commercial, societal, institutional, university, and governmental publishers. Data will be collected to permit study of the following factors: price per volume, price per page, price per article, the presence or absence of page charges, the presence or absence of advertising, declining or expanding subscriptions, and the number of volumes published in a year. An attempt will also be made to assess price per line of type and price per character. These factors will be examined on a year by year basis"19
The Utah study has produced preliminary data, but has not released final conclusions. When available, this study will significantly improve understanding of the history and behavior of serial prices.
ARL INTEREST IN SERIALS PROJECT
The ARL Committee on Collection Development formally opened discussions of serial prices in its meetings of May 6th and October 21st, 1987. Its major concerns were the need to educate faculty, gather price data, examine intellectual property laws, and co-operate with friendly groups in the non-profit sector. ARL's attorney met with the Committee to discuss the legal issues involved. The ARL Newsletter of October 31, 1987 reported:
ARL defined a three-part project:
1. A briefing package containing narrative, statistical, analytical, and bibliographic information to be used to inform multiple library constituencies about the serious nature of the problems generated by high serials costs. This package was mailed to members at the end of August 1988 and is available from ARL for purchase by non-members.
2. An analytical project to produce a statistical analysis of increases in serials prices. This project would gather page counts and subscription prices over several years and compare them with currency fluctuations and publishers' production and distribution costs. Economic Consulting Services, Inc. (ECS) in Washington, D.C was chosen to conduct the economic analysis, based on data gathered by ARL.
3. A report describing the extent of the problem caused for ARL libraries by serials prices and the causes of high prices. The report would propose recommendations for dealing with the problem.
EXPECTED CONTRIBUTIONS OF THE ARL EFFORT TO SERIALS PRICING
Given the large body of existing work on serials prices, and the large set of actors already involved, what unique contributions can the ARL effort make? Can it serve a function beyond that of preaching to the converted? The contributions are as follows:
1. This report synthesizes the prior thought, world, and writing on serials prices. Rather than merely identifying the problem, it specifically identifies realistic actions and recommendations.
2. The economists' study brings a perspective not previously available (although similar efforts are underway). Earlier studies have been conducted by librarians, scholars, or publishers rather than economists. The ECS study concentrates on four large publishers whose prices are felt to be especially problematic Elsevier, Pergamon, Plenum, and Springer. It examines approximately 10% of the titles from these publishers from 1973, shortly after the U.S. dollar was allowed to float, to the present. ECS has created a publisher's cost model for scholarly journals based on the major cost categories of labor, typesetting, printing, paper, and distribution. This model is used to estimate the annual change in publisher's cost in the countries represented by the four publishers studied: Germany, The Netherlands, the U.K, and the U.S. ECS compares actual serial subscription price increases to modeled cost increases.
3. ARL expects to continue work on serials prices. Because the high cost of information has become critical for research libraries, ARL intends to support future extensions of the Serials Project. Previous attempts have not been pursued with determination. They have depended on libraries' perceptions of their financial well-being, and competed for attention with a variety of other concerns.
4. The ARL documents will have wide distribution to the academic and scholarly community beyond the 119 member libraries.
*For the purpose of this report, the term serials includes periodicals, newspapers, annuals, society publications, and numbered monographic series, as defined in the ALA Glossary. 1983.
(1) G. A. Works, "College and University Library Problems: a Study of a Selected Group of Institutions," prepared for the Association of American Universities, Chicago, American Library Association, 1927.
(2) Deana Astle and Charles Hamaker, "Journal Publishing: Pricing and Structural Issues in the 1930s and the 1980s," Advances in Serials Management 2 (1988): 1-36.
(3) For a complete history of library price indexes, see Helen W. Tuttle, "Price Indexes, Library Materials," Encyclopedia of Library and Information Science Vol. 23: 253-264. New York, Dekker, 1978 ed.
(4) Bernard M. Fry and Herbert S. White, "Impact of Economic Pressures on American libraries and Their Decisions Concerning Scholarly and Research Journal Acquisition and Retention," Final Report, National Technical Information Service PB283874. Bloomington: Indiana University Graduate Library School, June 1978.
(5) Herbert S. White and Bernard M. Fry, "The Impact of Periodical Availability in Libraries on Individual and Library Subscription Placement and Cancellation," Final Report, National Technical Information Service PB 90111883. Bloomington: Indiana University Graduate Library School, December 1979.
(6) Scholarly Communication: The Report of the National Inquiry. Baltimore, Maryland, Johns Hopkins University Press, 1979.
(7) Larry X. Besant and Siegfried Ruschin, "Price of European Journals", Nature 310 (1984): 358.
(8) Siegfried Ruschin, "Why Are Foreign Subscription Rates Higher for American Libraries Than They Are for Subscribers Elsewhere?" Serials Librarian, 9 (Spring 1985): 7-17.
(9) Charles Hamaker and Deana Astle, "Recent Pricing Patterns in British Journal Publishing," Library Acquisitions: Practice and Theory 8 (1984): 225-32.
(10) For a review of serial prices and problems between 1970 and 1985, see Ann Okerson, "Periodical Prices: A History and Discussion," Advances in Serials Management 1 (1984): 101-133.
(11) RLG, memo of 9/13/99 to CMDC from Sam Gowan and Annette Melville.
(12) As examples, see: "ACS Journals: Price Comparisons," American Chemical Society, Washington, DC, May 1988.
"Survey of American Research Journals," Notices of the American Mathematical Society March 1986: 287-291.
"Price Comparison Study of Optics Periodical Literature 1984-1986" Prepared for the Optical Society of America by Myers Consulting Services, 1988.
(13) Henry H. Barschal1 and J. R. Arrington, "The Cost of Physics Journals: A Survey," American Physical Society. Bulletin, 33 (1988): 1437-1447.
Henry H. Barschall, "The Cost-Effectiveness of Physics Journals," Physics Today, July 1988: 56-59.
(14) S. C. Abrahams and R. A. Matula, "Crystallographic Publishing in Retrospect and Prospect," Acta Crystallographica 44(4) (1988): 401-410.
(15) Paul H. Ribbe, "Assessment of Prestige and Price of Professional Publications," American Mineralogist, 73 (1988): 449-469.
(16) William J. Broad, "Science Can't Keep Up With Flood of New Journals," New York Times. February 16, 1988: C 1 & 11.
(17) Herbert Mitgang, "American Libraries are in Crisis Over the Cost of Scholarly Journals," New York Times, September 5, 1988: E 11.
(18) Marion T. Reid, letter in The Wall Street Journal, November 24, 1987.
Joseph M. Queenan, "Major Investment Opportunity at Your Local Newsstand," The Wall Street Journal, September 28, 1987.
and correspondence with Dr. Ken Marks, University Librarian, Merrill Library,
Utah State University, January and February 1989.
CHAPTER 2 - DESCRIPTION OF THE PROBLEM FOR ARL LIBRARIES
For in much wisdom is much grief: and he that increaseth knowledge increaseth sorrow.
OVERALL IMPACT OF SERIAL PRICES ON BUDGETS AND COLLECTIONS
Is there a serials crisis in ARL libraries? Examination of year-by-year data says there is. ARL has annually compiled statistics describing, among other elements, the collections and materials expenditures of its member libraries for many years. For this report, statistics for the ARL university libraries from final years 1971/72 to 1987/88 are used as a representative measure of serial collecting and prices. (The non-university libraries are not included in these figures because their data are highly unrepresentative; for example, to include the very large number of serials held by the Library of Congress would substantially skew the overall results.) For analysis in this report, 1971/72 was chosen as a starting date, corresponding with the U.S. government announcement on August 15, 1971, that the dollar would float against world currencies. Also, the ECS analysis starts with 1973 subscription prices set by the publishers in 1972.
For clarity, the conclusions drawn from these statistics will be presented in terms of average (mean) results. Examination of median results leads to similar conclusions. The data and calculations used in this section are shown in Appendix 1.
Figure 1 - Overall Library Expenditures and GPI
Total annual library expenditures have grown at a rate basically commensurate with the U.S. Consumer Price Index (CPI). (CPI figures used are taken from the International Financial Statistics of the International Monetary Fund.) Although the CPI is known to be an imperfect mechanism with which to gauge price growth, and other measures such as the Implicit Price Deflator might be preferred, the CPI provides a commonly-under- stood yardstick. We apologize to non-U.S. readers for the simplification of using a domestic U.S. measure of inflation. The Canadian experience, in particular, may be different in detail but is probably similar in outline.
Over the period studied, the CPI has grown by 1825%, while mean overall expenditures by ARL university libraries have grown by 234%. FIGURE 1 compares the rate of growth of mean total university library expenditures with CPI during the same periods 1971/72-1987/88. While the two curves are similar until 1983/84, since then library expenditures have grown at a more rapid rate than CPI. This suggests that ARL university libraries have been relatively successful in defending their budgets within their communities. FIGURE 1 also shows the average budget growth which would have occurred, had it grown at the same rate as serials expenditures.
Figure 2 - Library materials and library Serials Expenditures
Mean library materials expenditures have grown as a proportion of mean total library expenditures, from 29.2% in 1971/72 to 33.1% in 1987/88. FIGURE 2 shows this modest rise in materials expenditures. It also shows the dramatic rise of expenditures for serials as a portion of the materials budget. In 1975/76 (the first year in which current serials expenditures were isolated in the ARL annual statistical reports), mean expenditures for current serials comprised 40.4% of mean materials expenditures. By 1987/88, that percentage increased to 56.2%.
Figure 3 - Average Serial Cost
From 1975/76 (when serial expenditures were first reported) to 1987/88, the average cost per serial in the ARL university library has risen from $21.54 to $75.18, or to 3 1/2 times its initial level. FIGURE 3 shows that the rate of increase has been especially steep over the last two years of the study, when the value of the dollar declined sharply.
It is important to note that beginning in 1985/86, the ARL annual statistics have divided serials into paid and unpaid categories, enabling a more precise calculation of average paid price; however, about 1/3 of university libraries have not provided paid/unpaid numbers, but only reported their total. Because of these limitations in the available data, and because materials which are free (or available through exchange) to some libraries may be paid for by others, all serials are included in this average cost.
ARL has, however, calculated average prices of purchased serials, which portray more dramatically the rise in prices, as follows:
These unit prices are substantially higher than the average serial prices determined from average total serials holdings divided into average total serials expenditures. Nonetheless, the percentage increases are similar, as would be expected if the percentage of unpaid serials in the population were constant.
By any measure, serials prices have increased remarkably. For historic perspective, the average subscription price paid by libraries during 1947-49 was $3.62. By 1960 the average price had increased to only $5.32.1 Those statistics are taken from the American Library Association rather than from ARL reports.
Figure 4 - Growth in Number of Serials in ARL Libraries
Figure 4 displays the rate of growth of the mean number of current serials in ARL university libraries (by titles, not volumes). The robust growth of the 1960s continued into the early 70s, after which it declined slightly, rose modestly, and then stagnated in the 1980s. Over the period 1971/72-1987/88, mean growth of serials was 29.6%, most of that in the first two years. Note that some caution should be used in judging the figures for the first three years (1971/72 - 1973/74), since they are the earliest years in which ARL collected details on total serials. Confusion occurred regarding serials and periodicals and total numbers were under-reported to ARL. For this report, and in subsequent years' figures, total serials specifically includes all forms of serials.
The average figures used in this chapter describe an ARL membership which has grown significantly during the 17 years studied. The number of university libraries rose from 78 to 107. The new members characteristically have smaller collections and budgets than earlier members, which causes average rates of growth to be somewhat smaller (more conservative) than for a fixed population. (See Appendix 1 for the Specific data used to calculate the figures and graphs shown here.) However, the present method serves the purpose of describing as large (and representative) a population of libraries as possible, and the results are Closely similar to available results for a fixed population of libraries.
The 1987/88 ARL Statistics studied a fixed population of 93 university libraries for the ten years /79-1987/88.2 The results achieved by calculating means for ad university libraries (our Method 1) are substantially the same as the results obtained in tracking the fixed population (ARL Method 2). For example, during the ten-year period:
Total library expenditures:
1: 100% increase
Method 2: 105% increase
Proportion of total library budget spent on materials purchases:
1: 33.1% increase
Method 2: 33% increase
Overall increases in current serials expenditures:
1: 141% increase
Method 2: 143% increase
Number of current serials:
1: 9% increase
Method 2: 13% increase
Figure 5 - Serials ~ Monographic Purchase
FIGURE 5 shows trends in monographic and serials purchases in ARL university libraries over the period 1986-1988, showing how increased serials expenditures have directly affected the purchase of monographs. The additional funds to maintain serials collections have resulted in a decline of 15% in the number of monographs purchased.
Table 1 & Figure 6 - Serials "Universe."
The Bowker/Ulrich's serials database is the source of data in TABLE 1, which shows one estimate of how the serials Universe has grown since 1971/72, from 70,000 titles to 108,590 at present.3FIGURE 6 graphs average ARL library serials holdings against growth of the serials universe, showing a substantial drop in percentage of titles collected in research libraries.
Table 2 & Figure 7 - Subscription Price Growth by Discipline
These data are taken from ALA's Library Materials Price Index Committee annual indexes and show average subscription prices by discipline in 1972 and 1988. They show that the highest prices are in Sciences, Technology, and Medicine, and that the disciplines with the highest prices, in general, demonstrate the highest rates of growth. It is in the sciences that the most severe part of the problem for libraries lies. (See also Appendix 2, Library Materials Price Index Committee data.)
The average statistics
describe the overall impact of high subscription prices on all ARL libraries:
more money spent on fewer materials and less comprehensive collections.
In addition, most ARL libraries have documented the specific effects on
local budgets and collecting behavior. (At certain libraries the growth
in the proportion of materials expenditures used for serials is dramatically
higher than the average, particularly over the recent past.) Serials price
increases are outstripping the ability of even the wealthiest institutions
to afford them. Rapidly rising serials prices have caused libraries to
request additional funding and/or to cut many subscriptions. Some examples
l. In 1987/88, Stanford University required an additional $300,000 in order to fund commitments to library acquisitions. Most of the infusion of extra funds was required because of the rapidly rising cost of science journals, although the impact of unexpected exchange rates was also a factor. This especial money was not added to the budget base. A major serials cancellation program was initiated, which cut 400-500 subscriptions to save approximately $100,000. Such cuts are projected to continue in fiscal year 1989/90, involving a further $200,000 reduction in sciences acquisitions funds.4
2. In order to stay within its 1987/88 budget, the University of California, Irvine, Library cancelled 1,192 journal titles to save $187,705. At the same time, monograph acquisitions also had to be cut substantially. The percentage of library materials funds spent on serials subscriptions increased dramatically. The library attributes this situation to a static budget, the dramatic rise in subscription prices, and the consequent decrease in the purchasing power of the materials budget. Increases in the price of sciences journals are accorded a large share of the blame.5
3. In 1986/87, the University of Toronto Library cancelled 1503 serial titles with a total cost of $265,320 Canadian dollars. A combination of rising serial costs and adverse currency exchange rate fluctuations for all of the major foreign sources made this reduction necessary. Since the reduction, a zero growth policy for new serial purchases has been applied wherein a cancellation of equal cost must be made before a new title can be acquired.6
4. The Middle America State Universities' Association (MASUA) libraries, 8 of whose 9 members are ARL libraries, reported approximately 7% drop in purchased serials subscriptions from 1984/85 to 1987/88. In spite of cancellations, the average number of monographs purchased has dropped by approximated 26%.7
5. University of Illinois at Urbana-Champaign libraries cancelled 4,434 serials titles between September 1986 and November 1988, to save $438,057.8
6. Similar problems at Harvard, University of California (Berkeley), and University of California (Santa Barbara) have been described.9 FIGURE 8 describes the impact of increased serials expenditures at the University of California at Berkeley. Were present trends to continue, the library would be spending all its materials budget on serials before the end of the century. This situation arises in spite of active serials review and cancellation programs.10
SOME EFFECTS OF SERIALS PRICE INCREASES IN ARL LIBRARIES
1. Using resources allocated to other library budget lines. Libraries have frequently been forced to use non-serials budget lines to pay for current serials. Not only have other materials budgets been affected (as shown in figure 5), but in some cases budget balancing has required funds from more distant areas, such as binding and preservation. Such disruption of the normal budgeting process is not strictly recorded in the ARL statistics, but can be inferred from them; several specific libraries have published their occurrence.
2. Requesting supplementary university funds. For years during which price increases were particularly dramatic, some libraries have been unable to operate within allocated budgets. They have had to request supplementary allocations (bailouts) from university administrations. Such special funding is not normally easy to find and disrupts other university priorities.
3. Additional uncertainty in budgeting. The effect on both libraries and institutions exacerbates the problem of orderly budgeting. Library budgeting is already problematical in part because subscription payment cycles and institutional budget years are not synchronized. (Renewal invoices are often received between August and December, while institutional budgets typically span mid-year to mid-year, and some institutions operate on two-year budget cycles). Budget requests must usually be submitted months in advance of a new fiscal year, long before publishers announce new subscription rates or applicable exchange rates are known.
4. Subscription freezes and cancellations. When libraries experience an unexpected budget shortfall due to unanticipated exchange rates and/or price increases, and special bailout funds are unavailable, emergency tactics are necessary. One such tactic is to freeze new subscriptions, so that desired titles cannot be added to library collections. Another tactic is cancellation to stay within budget. When time allows an orderly cancellation plan, decisions can be based on use studies, faculty consultation, and citation analysis. When emergency cancellation is necessary, serials may be chosen for cancellation primarily in order to free funds. For either freeze or cancellation tactics, subsequent re-instatement (should it be desired) is possible, but it may be difficult to replace missed volumes, since they go out of print quickly. Both cancellation and re-instatement require as much (or more) labor as initial subscription placement.
5. More rapid increase in subscription prices. Subscription cancellations reduce a serial's subscriber base. Logic dictates (and a number of publishers say) that such reduction increases subscription price even further.
6. Reduction in monographic printing and purchasing. The increases in serial prices appear to have affected other areas of research publishing, such as monograph prices and print runs. Several monograph publishers have stated that they must increasingly recover their costs on smaller press runs; this increases monograph prices.
7. Library collections and budgets unbalanced among disciplines. Since serial price increases have been particularly large in sciences, library budgets for social sciences and humanities have been affected by the price of serials outside their disciplines. Collections are becoming biased (at least in budget percentage) toward sciences; it is unclear how to achieve balance and fair support for all disciplines. Thus, libraries risk future, if not present, loss of richness and diversity in collections. An atmosphere in which each discipline "rushes for the 1ifeboat" carries the danger that not only serials, but entire library collections, might begin to excessively reflect the limited interests of more powerful faculties or individuals. Titles cancelled or never purchased may be less well-known or fashionable, an effective denial of outlets to young scholars or unpopular ideas.
8. Impact on service goals of research libraries. Librarians are concerned about the damaging effect of serials prices on the effectiveness and mission of research libraries. The mission of libraries is to assure the accessibility of information, particularly for local needs. ARL libraries have the stated, unique objective of ensuring that information is preserved and transmitted through generations, for scholars, as well as for education and research in general. Historically this has been interpreted as maintaining an archive of published research results or the body of knowledge. n Even in the sciences, where research progresses very rapidly, such an archive is necessary for many reasons: recording accepted results, providing access for students, and allowing multiple researchers to benefit from the re-use of data previously acquired. The high cost of serials erodes librarians' ability to achieve this goal.
9. Concern for the future of serials publishing and dissemination. The situation is sufficiently serious to cause concern about the serials system, which has historically been the principal means of reporting the results Of new research. There is currently no realistic alternative means of reporting which is as orderly, tidy, or bibliographically controlled. New technology offers some possible solutions, but none are ready for immediate use, because of high costs, unpredictable prices, rapid change, dependence on expensive equipment, demands for User sophistication, and problems of bibliographic control and access. New methods for research reporting will require new rules and new behavior for both librarians, authors, and readers, which are neither defined nor trivial to develop.
(1) Frank L. Schick and William H. Kurth, "The Cost of Library Materials: Price Trends of Publications," US. Office of Education, OE-15029A, October 1961.
(2) Kendon Stubbs, in the introduction to ARL Statistics. 1987-88 Washington, D.C., 1989, pp. 7-8.
(3) Data for Table 1 supplied by staff at Ulrich's, Serials Bibliography Department, combining the periodicals & irregulars/annuals files.
(4) Conversation with Michael Ryan, Director of Library Collections, Stanford University, 2/16/89.
(5) UCI Library Update. Special Issue, Fall 1988, p. 1.
(6) Correspondence with Gayle Garlock, Assistant Director for Collections Development, University of Toronto, 2/89.
(7) Correspondence with Kent Hendrickson, Dean of Libraries, University of Nebraska-Lincoln, 3/89.
(8) Conversation with Carl Deal, Assistant Director for Collections, University of Illinois-Urbana, 2/89.
(9) Constance Holden, Libraries Stunned by Journal Price Increases, Science. 236 (May 22, 1987): 908-909.
(10) From an overhead presented by Joseph Barker, Head of Acquisitions Department, University of California at Berkeley Libraries, at the Charleston Conference, November 5, 1988.
CHAPTER 3 - CAUSES OF THE SERIALS CRISIS
The stream of literature has swollen into a torrent -- augmented into a river -- expanded into a sea. Washington Irving, 1819
The problem of high serials prices can be viewed in three ways:
1. As a consumer problem, with at least some publishers overcharging inadequately vigilant librarians for publications which libraries and scholars believe ought to be acquired to support education, scholarship and research.
2. As a systemic problem, with the mechanism of scholarly dissemination (essentially paper publishing) strained beyond its capacity because of the tremendous increase in research reports. These are largely of academic origin, because publication is a necessary. product of academic research. The use of publication quantity as a principal method to judge performance for academic tenure and research grants exacerbates the growth. The result is publications too numerous to read and increasingly difficult to referee, which may reduce the quality of papers published. (Interestingly, some advocates of the Consumer explanation also advance the systemic. argument. The position is precarious, since it suggests continuing to collect materials simultaneously described as dubious in content and seldom used.)
3. As a classic economic problem of "natural monopoly", in which the combination of high fixed costs of producing a serial and low marginal production costs for additional units, together with the low elasticity of demand for library acquisition of serials, leads to very high prices and total circulations far below economically optimal levels.
The causes for high serial prices include a combination of all three factors. In order to find a solution, all of the groups involved must participate: librarians, scholars, publishers, learned societies, academic administrators, funding agencies, and government.
THE CONSUMER ARGUMENT
The consumer argument places the blame for the rapid rise in serials prices largely on librarians who have too often accepted without serious complaint whatever prices publishers set for serials. This argument suggests that vigilance on the part of librarians will cure the present problem of high prices.
Although librarians have been negligent or uninformed consumers, this behavior is quickly changing. Growing consumer awareness has generated an avalanche of studies in several areas, for example: dual pricing, the effect of foreign exchange rates, privatization, publisher concentration, comparison of annual serials price increases with common measures of inflation, such as the Consumer Price Index, and cost of society versus commercial publishers' serials.
I. Dual Pricing
Several types of dual journal subscription pricing exist:
The problems caused by dual pricing were documented in the early 1980s as the dollar started to slide against the British pound and other major currencies. Otto Harrassowitz, a German academic bookseller, informed customers about the price-discriminatory behavior of a specific publisher. Widespread attention to dual pricing was also brought by librarians at Linda Hall Library and at the University of Missouri libraries. At the June 1984 American Library Association annual conference in Dallas, the Resources and Technical Services Board passed a resolution to "ask that British periodical publishers establish more equitable subscription rates for U.S. libraries." (Appendix 2)
The origins of geographically-based dual pricing appear to be linked to the abandonment of fixed exchange rates. After 1971, many foreign publishers began to quote subscription prices to North American subscribers in U.S. dollars at prevailing exchange rates. Increased local prices resulted in commensurately increased dollar prices. This practice worked well as long as currency exchange rates were reasonably stable. However, between 1979 and 1981, the U.S. dollar rose sharply against the British pound (and other currencies). Many British publishers (as well as other British manufacturers) chose not to lower their U.S. prices accordingly, but rather continued to raise them. The evident intent was to increase the profitability of North American sales, while hiding the increases within the expectation of inflation. When the relative dollar exchange rate dropped later in the 1980s, these publishers chose not to give up their higher profit levels, but further raised their prices. (Note that this behavior was substantially different from that of other foreign manufacturers, such as Japanese automobile companies.) The differentials have grown to unacceptable levels.
A detailed pricing study of 17 British publishers in 19741 demonstrated that for the 548 titles covered, North American libraries paid a two-thirds premium compared to U.K subscribers and one-third more than other overseas librarians. These prices implied effective exchange rates that were completely unrealistic, as high as $3.20 per pound when the true rate was $1.30 US to the pound. Publishers set subscription prices wed in advance of the beginning of publication year, and must include exchange rate risk if they price in foreign currency. However, exchange risk could not explain such a large difference between the implied and actual exchange rate.
Another study examined prices of 108 of the above 548 titles, from 7 major British publishers, and determined that "high prices and price differentials correlate with high indicators of value and use". That is, publishers appeared to be charging more for more prestigious, highly read journals, as much as the market would bear.2
An updated study in 1986 showed that North American libraries were paying 393% more than U.K libraries and 18.5% more than other overseas libraries, a partial reduction. Despite this reduction, dual pricing remains an irritating factor for a substantial number of British and, more recently, a few other foreign journal publishers. It is worth noting that the reduction in differential did not come from price reduction in the U.S., but from high price increases for local subscribers.3
II. Foreign Exchange
The reduction in geographically-based price discrimination against U.S. libraries in 1985 was associated with a dramatic slide in the value of the dollar against major foreign currencies. This dollar decline particularly affected publishers from three countries containing major scholarly and academic publishers. The Netherlands, the U.K, and West Germany. FIGURE 9, "Strength of Dollar," charts the value of the US. dollar relative to several critical currencies over time and shows the uncertainty caused by changes in dollar value.4
Academic and research libraries spend as much as 60%5 of their materials budgets on non-U S. materials. The foreign materials are not arcane, but rather titles from important publishers containing critical research reports, many of which originate in the U.S. In the sciences particularly, scholarship is increasingly international. As evidence, a 1988 National Science Foundation study shows that between 1974 and 1984 references by U.S. scientists to articles by non-U.S. authors increased from 38,450 to 321,681; articles with international co- authorship nearly tripled. The fields in which co-authorship is most common are Earth and Space Sciences, Mathematics, and Physics. Out of 369,930 periodical articles in the sciences, only 131,111 are produced in the United States.6 In the Institute for Scientific Information (ISI) database, 60% of authors have non-U.S. addresses and 50% of publishers are non-U.S.7
Although the global nature of the information world is particularly apparent in science, it is evident across most research fields. In the future, libraries must expect to be asked to provide more and more material from a global, rather than a national information stream. This development is highly beneficial for the progress of research, but complicates the job of materials acquisition and increases the vulnerability of library budgets to exchange rate variations.
Those libraries which must particularly include foreign serials in their collection have suffered extraordinary increases because of the decline in value of the dollar. Data collected by a large library subscription agency show the rate of price increases for academic libraries in 1987 was 13.4%, almost double that for 1986. This change was due largely to the fall of the dollar against foreign currencies. The increase for foreign serials was 17%. The greatest increases occurred for serials originating in Austria, Japan, The Netherlands, Switzerland, and West Germany.8
Exchange rate fluctuations provide libraries periods of greater buying power alternating with periods of lesser buying power. The recent cycles have been especially dramatic in their peaks and lows.9 During periods of a strong dollar, libraries initiate more buying making up for lean years and aspiring to a "universal collecting" behavior. They may also relax their vigilance as consumers. In periods of dollar weakness, whose onset may be sudden, it is difficult to contract expectations and change behavior. Unlike the purchase of automobiles or electronic equipment, purchases of serials cannot be deferred until a better budget year; the subscription marches forward inexorably. Unlike many imported goods, domestically produced library serials cannot be easily substituted for foreign scholarly publications. The different serials are not directly interchangeable; librarians and scholars believe that they need both domestic and foreign journals.
Recent U.S. government fiscal policy has encouraged the devaluation of the dollar in order to make U.S. produced goods more competitive abroad, thus stimulating domestic manufacturers. Record U.S. trade and budget deficits have caused currency traders to regard the value of the dollar with skepticism, contributing to its decline. The dollar's future is unclear; the new administration may continue recent policies. Some experts predict that the decline in the value of the dollar will continue for several years.
Recognizing the damaging effect of falling U.S. exchange rates on American libraries, the ALA Resources and Technical Services Division passed a resolution in June 1987 at its annual summer conference in San Francisco, calling the matter to national attention (Appendix 3). This resolution is a particular example of an attempt by the library profession to extend its consumer activism into the political arena
III. Government Privatization Policy
Research libraries collect substantial amounts of government information published in serials form. Government information, which is collected or created with tax dollars, is distributed in a wide variety of formats, including serials, through several channels: by the government itself (GPO, NITS, Statistics Canada and individual agencies...), by commercial or non-profit information companies, and by libraries. Recent US. administration policy has attempted to reduce government agency budgets, to achieve full cost recovery for many government services, and to transfer many activities previously performed by the government to the private sector. While closely related, fiscal savings and privatization are separate pressures. Even if the government's privatization policy changes, the pressure to reduce government agency budgets will continue to affect the availability of government information.
Many government publications that were previously published at or below cost have been transferred to commercial publishers. The price of these materials has increased substantially. Since government information is by definition in the public domain and not subject to copyright, commercial publishers have obtained highly unusual arrangements, in which federal agencies have effectively given exclusive control of the information to private interests.
The U.S. government is rapidly increasing the dissemination of public information in electronic instead of paper formats. Paper formats are projected to decline slowly, while electronic formats (bulletin boards, floppy disks, compact optical disks, desktop publishing...) will increase dramatically.10 Government databases from the private sector are much higher priced than those from government agencies. Testimony before Congress on NTIS reported that privatization of government databases more than doubled the price to the user (Harold B. Shill, West Virginia University). A Federal Elections Commission database was available from the agency for $22 an hour or $1000 a month for unlimited access. Under a contract with a commercial firm, the information was available for $4000 a year for unlimited access, a serious barrier for occasional users.11
The US. Office of Management and Budget (OMB) pressure to privatize the Department of Commerce's National Technical Information Service (N ITS) was stopped by Congressional action in 1988 when librarians and others argued that the sci-tech clearinghouse functions performed by NTIS were inherently governmental and should be maintained as a government function. Librarians and other concerned parties have been active in campaigning against such kinds of behavior but only partially successful in alleviating such pressures.
IV. Concentration of Key and Expensive Journals Within Certain Publishing Companies
The publication of certain key scientific and technical serials is becoming increasingly concentrated in the hands of a small group of publishers. More of the money spent on academic library subscriptions is going to fewer publishers, particularly the major European international publishers: Elsevier (The Netherlands), Pergamon (U.K), and Springer (West Germany). These three publishers together produce nearly 1300 journals, principally in scientific and technical areas. Many of their titles are leaders in their fields. This concentration has resulted in pricing behavior that borders on monopolistic or oligopolistic, as some major journals grow apparently unfettered in price and size.
As specific examples:
V. Publisher Increases Far In Excess of General Inflation and Consumer Price Index
The Library Materials Price Index Committee's (LMPIC) 28th annual survey of U.S. periodical prices for 1988, compares recent increases in the U.S. Consumer Price Index (CPI) with increases in subscription prices for domestic periodicals. In 1987, the CPI increased 3.7%, while subscription prices increased 9.9%, or 2.67 times as rapidly.21 Foreign serial prices increased by 17%, 459 times the CPI.
Clearly, serials prices are affected by factors in addition to general inflation. Some of the explanations offered are:
1. Production costs, including editing, labor, and paper have risen more rapidly than inflation. (Paper costs rose particularly sharply in the early 1980s.) The cost of processing manuscripts has gone up as the number of papers submitted has risen. At the Charleston Conference in November, 1987, Jolanda von Hagen, President and CEO of Springer Verlag, New York, indicated that some university editors of scientific journals might be receiving as much as $20,000 per year in compensation.22 This cost is in addition to salaries paid to regular members of the publisher's production and editorial staff (and in addition to the editors' institutional salaries) It has been suggested in other forums that academic editors and board members receive additional indirect compensation, such as research and conference travel. These perquisites may be publishers' responses to an increasingly competitive environment for prestigious editors of scholarly journals.
Published literature reveals very little about the precise breakdown of publisher costs in journal production. However, in its study for ARL, ECS has attempted to determine percentages for various associated factors.
2. Rapid growth in the size of journals, particularly scientific journals, her, increased the subscription price. For example, The International Journal of Mineral Processing published 409 pages in 1978 and 1086 pager, in 1988. The Journal of Chemical Ecology increased from 734 pager, in 1978 to 2188 pages in 1987. Applied Physics Letters published 1600 pages in 1977 and 4300 in 1987. The total number of papers published in the International Union of Crystallography journals increased from about 100 in 1950 to nearly 1400 in 198S.23 The Journal of Physical Chemistry increased from 5,000 pages in 1982 to 7,000 in 1986. Obviously, such growth carries a corresponding price tag.
Criticism of such proliferation in size implies that editors should reject more papers, in order to improve quality as well as keep prices down. However, high rejection rates may not prevent journal growth. For example, Physical Review Letters which has one of the highest rejection rates of any physics journal, has more than doubled its size in the past decade.24 Journal growth reflects increases in the demand for publication of scientific papers.
3. A greater degree of specialization leads to the creation of new journals, or "twigging," in which an existing journal is split into several. The new journals often appeal to an even smaller market than their parent, increasing their price.
It is interesting to observe that the trend toward Interdisciplinary research, in which new fields bridge the traditional boundaries between classic subject areas, has not arrested this specialization. In fact, Interdisciplinary journals may well be considered another example of specialization. No matter how genuine the desire for breadth and interdisciplinary coverage, the sheer volume of modern knowledge makes the ideal of encyclopedic completeness unobtainable.
4. Publishers contend that photocopying, electronic transmission of information, library resource sharing, and budget cutbacks have tended to reduce the number of individual and institutional subscriptions. This erodes serials' subscriber base and publishers' revenues. For example, total circulation of American Chemical Society journals fell from 119,827 in 1969 to 86,082 in 1982. The American Institute of Physics reported that its subscriptions have decreased by 2 to 3% per year.25
5. Page charges are used by the publishers of some scientific society serials, particularly in the US. A number of societies have reduced or eliminated such charges. Physical Review dropped its page charges from $85 in 1983 to $25, only to raise them to $40 at the end of 1988 in order to relieve some of the price pressure on libraries. Journal of Mathematical Physics and Review of Scientific Instruments have eliminated page charges entirely.26 The intent of page charges was to make authors (or their institutions or granting agencies) underwrite part of the cost of publication. Understandably, librarians favor page charges, while authors argue that they discourage new (unfunded) researchers from submitting articles, or might bias authors toward journals which do not charge them.
6. Society versus commercial publishers. Currently available studies suggest that higher priced journals are generally produced by commercial publishers, while the least expensive come from societies, particularly those charging page charges. (Note that this finding refers to highest price, not highest rate of price increase.) Such studies are based not on overall subscription price but on costs normalized for the size of the title, in order to exclude the effects of increases in size. At least six studies find societal journals to be a better buys than commercial journals. They include:
B. An American Chemical Society Study28 compared 76 journals by price per 1,000 words. Only ACS journals were specifically identified; the others were not identified by publisher. However, examining each title showed that the 17 most expensive subscriptions are from commercial publishers; 25 of the highest priced 30 titles are commercially published; only 5 of the least expensive 38 (or half) are from commercial publishers. The highest per unit cost is 100.7 cents; the lowest is .5 cents. It should be noted that this study included very different types of publications, from different market groups. However, the relative locations of commercial and non-commercial publishers in unit prices shows a convincing result. ACS maintains this data on a continuing basis, although distribution is restricted.
C. A physics study29 examined price per 1,000 characters for 1986. Prices ranged from 39 cents to 31 cents, a factor of 79.5. To assess the Impact of a journal, the study investigated the average number of citations listed in the 1986 Science Citation Index. It concluded that SARI the publishers whose journals have low average costs per character or low ratios of cost to impact are scientific societies or their associations, while the publishers whose journals have high costs per character or high ratios of cost to impact are commercial firmest
D. An Optical Society study30 examined cost in cents per 1,000 words for 40 optical journals in 1986. The ranked list clearly demonstrated that society or association publications are significantly cheaper than commercial ones. The 20 most expensive serials were all from commercial publishers, except for three society journals, whose unusually high cost can be explained by their being translations of foreign titles. The cheapest 20 titles were all from not-for-profit publishers. The range was from 4.2 cents to 96.4 cents per 1,000 words, a factor of about 23. This study is conducted every two years and is available to librarians and other interested parties.
E. An American Mathematical Society study31 examined 56 mathematical journals in 1984 for cost in cents per 1,000 characters. The range was from 1 to 14 cents, a factor of 14. Looking up the publisher for each titles showed that the 28 least expensive journals per unit, (fully half) were published by not-for-profit organizations, 11 university presses and 17 societies. Of the remaining 26, 24 were published by the commercial sector. (2 were not calculated.) This study is due to be updated in late 1989.
F. A benchmark study of over 3150 papers in 17 major mineralogy, petrology, and geochemist's journals from 1980-1986 led its author to conclude that societies are selling their journals' contents at 1/3 to 1/20 of the price of commercial journals. The highest priced commerce journal costs only $235 less than the total price of all ten journals published by professional societies. Only commercial journals had prices exceeding $2.50 per article.
The mineralogical study is a model in its attempt to quantify journal quality by examining bibliometric rankings (as reported by ISI), gathering hard-to-come-by circulation statistics, and determining sources of financial support (funding obtained by the author) for each article. The suggestion was made that this combination of factors could be used to assist with sound cancellation/retention decisions.
It has been suggested that when commercial publishers have acquired contracts to produce journals formerly produced by the not-for-profit sector, the prices have increased dramatically (an analogy might be drawn to privatization of government information). No definitive studies are available to demonstrate this effect. (However, see Appendix 5 for a press release regarding the Wayne State University Press Journal, Human Biology. The subscription price after a commercial takeover was proposed to be several times higher than that being charged by the university press.) Presumably there is some perceived benefit in moving publication to the commercial sector. A society might be relieved of an inconvenient and possibly burdensome responsibility, or rewarded with income to use toward other society purposes.
Studies such as those cited in #6 above may be used to examine the relationship between societal and commercial scholarly serial prices. While the "bottom line" effect (price to libraries) is apparent, the relationships are not as precise as they appear. first there needs to be an absolute measure of the price of a journal, based on a standard unit measure, adjusted for a standard definition of "information" (text, graphics). No agreed standard for calculating serials costs so precisely exists; the ALA Library Materials Price Index Committee work, for example, is based on subscription price per title alone.
Next, there must be a way to measure publishers' income, information which is often closely held. For both commercial and not-for-profit publishers, income includes subscription and advertising revenues. For society or association publishers, it may include page charges, grants, and membership fees. (Societies and association publications generally have a broader subscriber base than commercial journals.) Society expenses include funding various programmes and services. Expenses for both types of publishers include editorial, publication, and distribution costs, and discounts to subscription agents. Overheads are lower for societies, because of their non-profit tax status. However, societies' profits are rechannelled into benefits for the organization and its members, while commercial publishers produce profits for shareholders.
If it were possible to quantify all the costs and income of both types of publishers, one would then attempt a determination of quality. A journal recognized as preeminent, publishing notable research and Nobel Prize laureates, is considered virtually unassailable, essential in its field, regardless of its price. (See a letter by Robert Maxwell to shareholders which reads, "Historically, libraries have been concerned with the quality of the contents of journals, with the price being of lesser importance.")34
Both commercial and societal publishers purport to have excellent editors and editorial boards, rigorous refereeing and high standards. While there is a sense that some journals are "better" than others, most of the quantitative measures employed so far are citation counts, which suffer from their own difficulties. One notable exception to this is the Mineralogical study described above, which utilizes three objective measures.
Although society and other
not-for-profit publishers are comparatively cost effective for libraries,
have not characteristically been the innovators of journals to meet emerging
needs. (Some would argue that this is in their favor.) They often have
not had the capital or the entrepreneurial spirit required for such a launch
Thus, they have not spearheaded the evolution of new disciplines. For researchers
in new or interdisciplinary areas, or those not able to pay page charges,
society publications have not always offered an option. Nonetheless the
most cost effective course for the entire research community is to publish
by preference in lower price-per-unit journals, such as those produced
THE SYSTEMIC ARGUMENT
The systemic argument regards the problem of high subscription costs as not so much a consumer problem but as fault of the system. The components of the systemic problem are:
I. Sheer Size
There are more academics, scholars, and researchers than ever. There is an explosion of fields of endeavor. Modern technology makes it possible to conduct research more efficiently.. At least 40,000 scientific journals, containing more than a million articles, are estimated to appear each year.35 The National Science Foundation reports that in the decade from 1976 to 1986, the number of U.S. scientists more than doubled to over 4 million.36
King Research concluded in a widely quoted study "The amount of recorded literature doubles about every 15 to 17 years. This means that all the scientific knowledge recorded throughout the history of mankind up to 1970 has doubled since that time and will probably double again by the end of this century."37
New technologies facilitate publication, both in mainstream forums and through Electronic mail. and desktop publishing. Technology is revolutionizing the way in which some information is transmitted and held; it creates new "collections" which cannot be pinned down to any one location. Yet these new forms do not replace the demand for conventional materials; there is no reduction in paper publication and the new services complement rather than substitute. Last fall's Society for Scholarly Publishing seminar at Chapel Hill, North Carolina, confirmed again that scholarly publishing is likely to continue, for the most part and for the foreseeable future, in paper form. The majority of participants believed that there are major obstacles to immediate, radical change and that there are few, if any, strong incentives to abandon paper.
In the academic world, competition leads to increased publication. (The same is sometimes true in the commercial world, although at other times it leads to the exact opposite: secrecy.) Competition often insists upon publication in order to secure grants and funding. Being "first" can be important in getting money and promotions.
In addition, the distinction between commercial and non-profit behavior in the research world teas become blurred. Significant components of that world, even within universities, are driven in a competitive, highly pressured fashion, resembling "for profits". Universities are aggressively seeking revenues from patents on the research conducted by their members. In 1988, Stanford led this race, with $9.2 million in revenues from its patents.38 The University of Chicago has initiated a marketing corporation with Argonne Laboratory to exploit their research.39 (These "profit-oriented" pressures have increased and diversified demands users make on libraries. Although libraries have remained largely untouched by "profit-oriented" behavior, they have suffered many of its results.)
III. The Academic Tenure System
The National Science Foundation reports that 28% of practicing scientists work in academe.40 Analysis of U.S. authored scientific papers for 1985 has shown that 69.2% of publications come from academe; 9.4% carry federal government addresses; 85% carry private industry addresses; 7.4% carry not-for-profit private sector addresses; 3.6% come from FFDRCs, and the rest are assorted.41 It is likely that some of the papers counted as non-academic originate with academic scientists working in other sectors on grants or on leave. Thus, just over 1/4 of scientists are responsible for about 3/4 of scientific papers. In academe, publication is one of the products of research, while in other sectors it is less critical, unnecessary, or not permitted.
The techniques of judging academic tenure are a significant contributor to the growth of publication. Prior to granting a faculty member full job security and "academic freedom," universities first require evidence of the individual's qualifications, ability, and performance. While evidence is gathered in several ways, the most important objective measure is perceived to be achievement demonstrated via publications in books and journals deemed of good quality. Thus, the academic tenure system may encourage publication in quantity over quality. It is not only in the individual's interest to publish, but also in the interests of the individual's department and institution, to which prestige (and money) accrues.
Recently, the Chronicle of Higher Education published an article saying:
Some go so far as to argue that publication does not further research, because researchers exchange critical information in person, in conference proceedings, and via electronic communication. In any case, there is some evidence that the increasing population of journal articles is read by comparatively few people, many of them unable to cope with the sheer volume of the published literature. Library use studies confirm that a high proportion of research materials goes unread. It is at least questionable whether all these materials justify the high prices that libraries must pay.
IV. The Academic Grants System
Statistics collected by the National Institutes of Health show that the U.S. government spends about 5 billion dollars annually on medical research, and that this research generates in excess of 30,000 published articles each year. Approximately 80% of biomedical research is funded directly by the government.45 National Science Foundation analysis suggests that the government funds a majority of U.S. scientific research, percentages varying by discipline. Private industry funds more applied sciences and engineering than theoretical projects.46 Corporately funded research, while nominally private, is substantially a reaction to tax policies or the Opportunity to leverage. publicly funded research into areas of special corporate interest. Thus, many if not all privately funded grants can be considered to some extent "publicly funded."
V. Open-endedness of the Information System
In universities, librarians make annual budget requests for materials deemed to be necessary for the library. Librarians are not always specialized enough to assess the quality of materials to be purchased; they also work with faculty, who may lack a broad perspective on the role of the library and focus on their own area of research. The resulting selections may not be altruistic. Librarians have no accurate mechanisms to measure detailed journal use or true "necessity" for the library. (Since journals frequently do not circulate, the only mechanism to measure use is reshelving, a method which does not reveal which or how many specific articles are being read.)
Serials selection mechanisms may be influenced by campus politics and the "squeaky wheel". In turn, administrators making budget appropriations for the entire institution are unlikely to work in the library or be active users of the materials purchased. The regents or legislators who make overall budgeting appropriations are at a still greater remove.
VI. Historic Expectations of Research Libraries
Some librarians believe that their duty is to collect Everything. for the student or researcher who may need it today or someday. This expectation is now referred to as the "warehouse" or "supply" model, in which a library user is surrounded by the universe of knowledge and has merely to select what he wants from the shelves. In particular, the traditional mission of ARL libraries has been to store as much information as possible to meet present and future, local and distant needs.
The selection of monographs for libraries less frequently falls prey to such expectations (in theory) than does journal selection. Books are more likely to be individual purchases. Once a journal subscription is established, it has a spot on the shelves in perpetuity, or at least until an exceptional situation occurs. (Dropping an academic program or needing to save money occasionally dislodges a serial.) As one ARL director argued in 1976, "Journals, in short, are the sacred cows of libraries."47
Librarians often try to operate in the leaner 1980s with 1960s collecting expectations. They have pleaded automatically for maintenance of book and periodical budgets, even in the face of institution-wide cutbacks. Unfortunately, such pleas have come when libraries also seek sizeable funding for automation and for access to information not available in traditional paper (and other) formats, further complicating the budget picture. When arguments for increased purchasing, followed by arguments for maintenance of accession rates, have failed, librarians have often decided to continue serials expenditures to the detriment of other materials lines. It simply is easier, from the standpoint of both staff efficiency and campus politics, to not buy books than to cancel an existing subscription. (This behavior overlooks the greater ease with which journal articles can be obtained from external sources than monographs.) Continual struggles over serials prices sap the energy of librarians and can divert attention from other important library concerns.
VII. Historic Expectations of Faculty
Libraries' efforts to maintain the warehouse model and retain as many subscriptions as possible are partially an attempt to fulfill faculty expectations. Many faculty first entered the academic world during the bountiful days of the 1960s, and their expectations of what research libraries can and should provide continue to be high. Tales of faculty irate because of an inability to instantly gratify a "need" for a journal or book are based on many real experiences at reference and information desks.
To some extent, scholars may have a vested interest in the maintenance of high-priced journals, in order to continue their comfortable traditional roles as editors, members of editorial boards, and societies benefiting from journal contracts.
VIII. Librarians as Uninformed Consumers
The systemic argument views librarians as unresisting victims of publishers and suggests that librarians have gotten neither more nor less than they deserve. While this is partially true, there has been a major change in recent years, as librarians have struggled with the impact of serials price increases and the growth of scholarly information.
IX. Role of Journal Publishers
Scholarly journals were originally created by academics, scholars, and researchers, and their professional organizations, the scientific societies. Commercial publishers have now assumed a commanding position in the academic serials arena. This development reflects the strong demand for additional outlets, both for societies' overflow and for new and emerging areas. The demand for publication outstripped the ability (or willingness) of largely conservative, non-profit organizations to fill it. Commercial publishers have been especially quick to perceive the expanding market for publication of science research, due to the huge funding poured into such research, and the potential for some direct economic applications.
By definition, commercial publishers must place profit before any notion of a larger community benefit. They have also observed that libraries are reluctant to cancel journals or series (and have even created pseudo-serials to attract library subscribers), and that libraries are prepared to pay prices enormous compared with those an individual would find reasonable. The collective library purse is perceived as almost bottomless, and some publishers appear to price accordingly. The subscription is paid in advance, wed ahead of publication of any, let alone ad, issues. Many publishers argue that scholarly publishing is not a highly lucrative industry. On the other hand, Pergamon reported approximately 12 million pounds sterling profit on 40 million pounds turnover in 1984.48
The conventional system of serials publishing has demonstrated tremendous adaptability and flexibility in coping with ever-increasing numbers of papers and publications, in expanding existing journals, creating new titles, and exploring new technologies. However, mounting backlogs of papers and unaffordability are evidence of serious problems. Journal articles, which were originally established as a quick dissemination method, may be as slow to appear as a book.
Solutions to the systemic problem require modifications in the "system". This includes the academic reward system, the library behavior and expectation system, and in publisher consciousness, if not at times publisher ethics.
THE ECONOMIC ARGUMENT
A classical economic analysis of high serials subscription prices proceeds as follows:
1. Serials production (supply) requires very high fixed (setup) costs, but has low marginal (additional) trait production costs.
2. The market (demand) for scholarly journals is quite limited.
3. Library acquisition (demand) has low "elasticity". That is, it does not change rapidly as price changes. (A common example of such low elasticity is the demand for food -- one can neither eat much less nor much more. The demand for some products even has negative elasticity. For example, if the price of all foods goes up, the demand for cheaper foods such as macaroni may increase.)
4. As long as serials are sold at a single price, the intersection of these supply and demand curves occurs at a very low quantity and high price. This unfortunate situation occurs although the economy as a whole would receive a greater "total benefits" if the serial were produced and sold at an Economic price. equal to the marginal production cost. The difficulty is that a special (non-market) mechanism is needed to achieve this "economic price", and the re-distribution of the resulting extra "total benefit". causes contention. Economists can such a market a "natural monopoly." (One solution proposed in such situations is the use of a government academic publishing subsidy or agent to realize and distribute the otherwise unrealized benefit. An example of such a subsidy system in a natural monopoly is the Post Office.)
5. In the absence of a "common good" mechanism, publishers have pursued a policy of multiple-tier pricing to gain for themselves some of the otherwise lost economic benefit. This is possible only because of publishers' ability to subdivide the market, largely due to libraries' acceptance of multiple-tier pricing. (An analogy can be drawn with airline ticket prices. Businessmen are willing to pay a higher price for flexibility than tourists, to whom flexibility does not matter.) Libraries accept a higher institutional price as "fair". They insist of receiving subscriptions directly, rather than avoiding such special prices and accepting any complications or delays. They do not wish to buy articles out of the journal on a demand basis, but rather collect the subscription in its entirety.
Although dual pricing clearly benefits the publisher, it can also benefit the purchaser, at least one who pays the lower price. An example is the case of a society which wishes to minimize the cost to its members by covering an its costs through library subscriptions and seeing the serial to members at less than its production cost.
6. In a marketplace in which a publisher holds a "natural monopoly," wasteful behavior by the publisher, such as economically unproductive growth in the size of the serial, can occur without correction, particularly with the unwitting cooperation of editors and scholars.
7. What can be done, short of the institution of a "common good" academic publishing subsidy mechanism? Several approaches are possible: (1) making wise purchasing decisions; (2) achieving, within each institution, the highest possible usage of the materials for which one has paid; and (3) attempting to change the unacceptable components of the system as proposed later in this report.
8. Does technology change the economic argument? In principle, not a great deal, because the shape of the supply and demand curves does not change substantially. However, it makes the subsequent distribution of the purchased information within the institution a great deal easier. Technology also introduces new problems, demands, and expenses. In this context, it is useful to consider the International Crystallographic Unions continuing efforts to use technology to reduce the production costs of their publications by such means as accepting "compuscripts," and some of the associated problems.49
(1) Charles Hamaker and Deana Astle, "Recent Pricing Patterns in British Journal Publishing," Library Acquisitions: Practice and Theory, 8 (1984): 225-232.
(2) Robert L. Hauberk, Jr., "British Journal Pricing Enigma Variations, or What Will the US. Market Bear?" Library Acquisitions: Practice and Theory. 10 (1986): 183-198.
(3) Deana Astle and Charles Hamaker, "Pricing by Geography: British Journal Pricing 1986, Including Developments in Other Countries," Library Acquisitions: Practice and Theory 10 (1986): 165-181.
(4) Chart courtesy of Mark Sandler, Head of Collection Development, University of Michigan Library
(5) Charles Hamaker, "Impact of Higher Journal Prices and Dollar Devaluation on U.S. Academic Libraries," Library Issues, Vol. 8, No. 1, September 1987.
(6) National Science Board, Science & Engineering Indicators - 1987, Washington, D.C., USGPO, 1988: 2~287, 289.
(7) Conversations with David Pendlebury, Research Department, ISI, March 1989.
(8) Rebecca T. Lenzini, "Periodical Prices 1985-87 Update," Serials Librarian, 13 (September 1987): 49-57.
(9) For a substantive discussion of exchange impact, see Mark Sandier, "Where Did All the Money Go? Libraries Face Severe Economic Realities," Library Issues, Vol. 8, No. 3, January 1988.
(10) U.S. Congress. Office of Technology Assessment, Informing the Nation: Federal Information Dissemination in an Electronic Age. OTA-CIT-396. Washington, D.C., USGPO, October 1988.
(11) Frances Seghers, in Business Week, December 15, 1986: 102-103.
(12) Charles Hamaker, "Library Serials Budgets: Publishers and the Twenty Percent Effect," Library Acquisitions: Practice & Theory, 12 (1988): 212.
(13) Charles Hamaker, "Impact of ... Library Issues."
(14) Charles Hamaker and Stuart F. Grinnell in a letter to Library Journal January 1989: 8.
(15) Charles Hamaker, "Serials Costs and the Carrying Ability of Serials Budgets 1987," Serials Librarian 13 (1987): 130-131.
(16) Stuart Grinnell, "The Six Percent Effect," Library Issues, March 1988, Vol. 8, No. 4.
(17) Data from Michael Keller, Associate University Librarian for Collections Development, Yale University.
(18) Richard M. Dougherty and Brenda L. Johnson, "Periodical Price Escalation: a Library Response," Library Journal, May 15, 1988: 27.
(19) Charles Hamaker, "Twenty Percent Effect."
(20) Dougherty, p. 29.
(21) Leslie C. Knapp & Rebecca T. Lenzini, "Price Index for 1988: US. Periodicals," Library Journal, April 15, 1988: 35-41.
(22) Task Force on Serial Costs of ALA/RTSD Chief Collection Development Officers of Large Research Libraries Discussion Group, Memo of December 6th, 1987, p. 4.
(23) S. C. Abrahams and R. A. Matula, "Crystallographic Publishing in Retrospect and Prospect," Crystallographica, Vol. A44, Part 4: 402.
(24) Henry H. Barschall, "The Cost Effectiveness of Physics Journals," Physics Today, July 1988: 59.
(25) Howard J. Sanders, "Troubled Times for Scientific Journals," C & EN 6 (May 30, 1983): 31-40.
(26) Barschall p. 57
(27) Abrahams - Matula, p. 407.
(28) American Chemical Society, "ACS Journals; Price comparisons," Washington, D.C., 1988: C2-C3.
(29) Barschall, p. 57.
(30) Myers Consulting Services, "Price Comparison Study of Optics Periodical Literature 1984-1986," Washington, D.C., for the Optical Society of America, July 1988 update.
(31) "Survey of American Research Journals," Notices of the American Mathematical Society, March 1986: 287-291.
(32) Paul H. Ribbe, "Assessment of Prestige and Price of Professional Publications," American Mineralogist, 73 (1988): 449~69.
(33) John Tagler, "Counterpoint: A Publisher's Perspective," American Libraries, 19 (October 1988): 767.
(34) British Printing & Communications Corporation pls, "Profit Estimate for Year Ended 31st December 1985 and Proposed Acquisition of Pergamon Journals Limited." March 25, 1986, p. 4.
(35) William J. Broad, "Science Can't Keep With Flood of New Journals," New York Times, February 16, 1988, C: 1, 11.
(36) National Science Foundation, "Science Resources Studies; Highlights," December 14, 1987: 1.
(37) M. Griffith and D. W. King, "The Contribution of Online Database Services to the Productivity of Their Users," Proceedings of the 1986 Online Meeting, London, p. 70.
(38) "Give and Take," Chronicle of Higher Education, March 7, 1989: A23.
(39) "Argonne Lab and U. of Chicago Form a Partnership to Develop and Market Their Scientists' Inventions," Chronicle of Higher Education March 7, 1989: A23-24.
(40) National Science Board, p. 55.
(41) Conversations with Francis Narin, President, Computer Horizons Research, 3/89.
(42) Gerald W. Bracey, "The Time Has Come to Abolish Research Journals: Too Many Are Writing Too Much About Too Little," Chronicle of Higher Education March 25, 1987: 44-45.
(43) William J. Broad, "The Publishing Game: Getting More For Less," Science, 211 (13 March 1981): 1137-1139.
(44) "Transverse-Momentum Distributions of Charged Particles. . .," Physical Review Letters, 61 (October 17, 1988): 1819-1822.
(45) Conversations with Phillip Chen, National Institutes of Health, 3/89; also in presentation at AAP Meeting, Boston, February 1989.
(46) Conversations with Win Aung, National Science Foundation, 3/89; also in presentation at AAP meeting, Boston, February 1989.
(47) Richard de Gennaro, "Escalating Journal Prices: Time to Fight Back," American Libraries, 8 (February
(48) British Printing and Communications Corporation plc, p. 6.
Abrahams & Matula, pp. 407 409.
CHAPTER 4 - SUMMARY AND RECOMMENDATIONS
But there should be some legal restraint aimed against inept and useless writers as there is against vagabonds and idlers. Montaigne, 1588
Research libraries face a crisis in their ability to purchase, store and distribute the results of research. The principal mechanism for rapidly reporting results is through serials. Over the last decade, the price, size, and number of serials have risen dramatically, and the trend will probably continue. Libraries confront a dilemma: they must either curtail their serials collections or restrict other non-serials purchases. Research libraries are currently cutting both serial and monographic purchases to stay within their budgets. These steps are occurring in spite of diligent library efforts to limit the growth of serials subscriptions, develop co-operative collections, and share resources. In view of the extended time scale over which research libraries must plan, the current situation is a serious crisis.
These conclusions are based
on the following observations:
1. The proportion of ARL libraries' materials budgets devoted to serials expenditures is increasing at a rate which threatens to consume the entire budget within a period short in comparison with library time horizons.
2. ARL libraries' serials holdings have ceased growing and actually decreased over the last three years.
3. The proportion of the Serials universes held by ARL libraries is decreasing markedly.
This problem has not appeared suddenly; its symptoms have been evident for several years, but are now acute. ARL libraries have already implemented cancellation programs, including both multiple copies and journals not demonstrably critical to their institutions' educational and research needs. For many ARL libraries, earlier rounds of cancellation have been difficult; the next will be painful and seriously affect service to the research community. Ultimately, the real victims of this crisis are scholars who need timely access to published information, students learning from previous research, and the academic community which, by definition, relies on research libraries for access to the archive of human knowledge.
The principal causes of
the serials crisis are:
1. The explosion in the number of serials titles.
2. The increasing size and/or frequency of many serial titles.
3. The particular concentration of these increases in the most expensive fields, particularly sciences. Serials in these areas have historically been substantially more expensive than in other disciplines. Their average rate of price increase is also higher than that of other areas, exacerbating the problem over time. (Scientific research is increasingly complex and expensive; it consumes tremendous financial resources. This allocation of resources is frequently driven by the anticipation of significant economic benefits.)
4. The key role of commercial, profit-seeking publishers, especially the "international" publishers, in the production of these serials. Again, this characteristic particularly (although not exclusively) affects scientific fields.
5. Foreign serials prices arc uniquely subject to fluctuations in exchange rates and to the recent practice for some publishers to use differential regional prices. These effects have been particularly unfavorable to North American libraries during periods of currency downswings over the last decade. In major libraries with collections concentrated in sciences, these problems are even more dramatic, because European research and publishing in sciences have historically been of vital importance for the academic community.
The possible solutions for the current crisis are implicit in these causes. This report proposes three major recommendations. The first comprises specifics discrete actions to be undertaken immediately among the member libraries. The second and third involve major systemic modifications of the existing system of scholarly publishing. Specific actions are defined to initiate each of these recommendations.
RECOMMENDATION 1: ARL should undertake a set of urgent actions to demonstrate the serious and immediate impact of the serials crisis. ARL should appoint a staff officer to actively lead its efforts with the university, government, and publishing communities.
The seriousness of the serials problem does not permit the luxury of waiting for an over-arching universal solution. Libraries must pursue specific limited goals more substantial than the simple continuation of serials cancellations programs. They must seek to improve both the prices they pay for their serials and the value they gain from them. Libraries must behave as sophisticated consumers buying a very expensive product. (For example, an excellent consumer position has been documented from the University of Michigan Libraries.1)
ARL should act as a central coordinator for work being done in this area; it should commission new research in specific critical areas. It should create and distribute a "Serials Consumer Report" informing the library and larger academic community of its findings and recommendations. Specific programs which can have immediate application in understanding and curing the serials crisis include:
1. Research. The current study should be augmented to improve understanding, for instance, different types of publishers and serials, of the relation between serials prices, citations, impact, and quality, to examine non-sciences journals costs, and to consider alternative technologies (online, CD-ROM, advanced paper).
2. Indexes. The development of publisher and subject-specific cost indexes for critical serials titles must be pursued immediately. Standards for cost per unit must be developed. A mechanism of creating, maintaining, and distributing such indexes must be established.
3. Education and Publicity. Librarians, faculty members, administrators, societies, umbrella organizations' and politicians must become vitally and continually aware of the serials problem. For instance, updated briefing packages should be sent to the ARL membership. Presence at appropriate meetings and program presentations to related educational scholarly, and publishing organizations must be pursued.
4. Protest. The research library community should consider carefully targeted cooperative actions to forcefully alert publishers to the seriousness with which it regards the situation. One such program is being pursued by the University of Alberta Libraries on behalf of 52 Canadian libraries. Over 20,000 subscriptions representing about 2,000 titles from 8 of the most expensive STM publishers have been identified and publishers have been asked to negotiate price.2 This is as much a political as an economic statement.
5. Sharing. Although resource-sharing might offer relief from the serials crisis, libraries must explore further why present mechanisms frequently fail, why they are so expensive (inefficient), how libraries might improve inter-library loan speed and cost, and how it would be possible to establish effective co-operative national or regional acquisitions/storage/delivery programs. Related questions of trade restraint and copyright need to be explored further.
6. Collection development. Research libraries, in conjunction with research faculty, must establish regular reviews of critical expensive serials, and share such reviews. Such assessments of serial quality and value for price will assist in planning cancellations or additions.
7. Use. Libraries need to better understand which journals are used, and how heavily, down to the article level. Such understanding has recently become feasible, particularly where journal citations are available through an online catalog.
8. Internal marketing. To achieve full benefit for dollars spent, libraries must ensure that the library serials collection achieves the largest possible use. Such methods as faculty profiles, tables of contents, and document delivery need to be refined. Libraries ought to consider providing access to journal citations through local catalogs to encourage researchers to use the entire serials collection.
9. Role of research libraries. The serials crisis seriously challenges the traditional role of the research library. Research libraries, both individually and collectively within ARL, need to carefully reconsider the extent to which they provide satisfactory access to resources as opposed to a locally owned and administered archive.
The Role of Commercial Publishers
RECOMMENDATION 2: ARL should strongly advocate the transfer of publication of research results from serials produced by commercial publishers to existing non commercial channels. ARL should specifically encourage the creation of innovative non-profit alternatives to traditional commercial publishers.
It is no longer affordable for the product of publicly funded research to be published heavily through private commercial channels. Non-commercial publishers are a logical complement to a system which begins with public funding of research, continues through the conduct of that research at largely public or publicly supported institutions, and finally stores and accesses the results through publicly funded libraries. It is anomalous that a large proportion of research results should be purchased from commercial channels. In view of the public funding of the research reported, non-commercial channels might very well he designated as the first choice of publication for reporting of publicly funded research.
The for-profit publisher is driven by market forces not necessarily in the interest of research libraries or the broader public good. Commercial publishers have every incentive to increase the number, size, and price of their journals. They win solicit and publish as many papers as possible, at as high a price as their market will permit. Many of the serials collected by research libraries are classical "natural monopolies." Commercial publishers clearly contribute a very important eleement of innovation. If, through their efficiency, they were able to publish research at a lower total cost to society, private publication of public research would be reasonable. However, at present, the distribution of a substantial portion of academic research results through commercial publishers at prices several times those charged by the not-for-profit sector is at the heart of the serials crisis.
It would be premature to advocate the overthrow of the journal publishing system and to replace it with electronic means. Such a replacement might become feasible as technology and equipment become more pervasive, and more importantly, as standards and mechanisms evolve. A serials publication system which simply collects all research results into an enormous "research database" would not by itself be adequate, even if it were virtually free. An excellent outline of the problems in creating a viable electronic Journal and document replacement system has been described by Carnegie Mellon University in a proposal for its Project Mercury.3 Such a prototype is not yet implemented.
Publication, particularly in journal format, provides services to both the researcher and the research community far beyond simple dissemination. It provides refereeing (quality judgments), editing, indexing, gathering like with lice (into journals serving the same fields), appropriate packaging, and distribution. In addition, a secondary industry which indexes and abstracts articles has grown up around serial publishing to provide even better access to these materials. Authors and libraries depend on all of these services to achieve effective distribution of research.
To satisfy scholars and writers' needs, an article publishing mechanism must possess the following attributes:
1. Provide all of the functions now performed by serials publishers.
2. Be regarded by authors and libraries as capable of successfully competing with existing serials publishers, both in business and academic terms.
3. Deliver equivalent services at an acceptable (lower) price.
4. Achieve a speed of publication compatible with the rapid progress of modern research.
Satisfactory, affordable channels for traditional serials publication already exist. For example, there are reasonably priced commercial serials publishers. Many of the non-profit learned societies are already substantial publishers. University presses could substantially expand their rob in serials publishing. (with the exception of the University of Chicago press, most university presses have small serials publishing programmes concentrated principally in the non-sciences.) The serials currently produced by these organizations are significantly less expensive than those from the commercial publishers, even though they may increase in price at similar rates. Several analyses of the impact. of serials, in terms of the readership achieved per dollar, show that those produced by non-commercial sources have a higher impact than commercial titles. Both society publishers and university presses already possess publishing mechanisms and expertise. The problems of Gearing ups for expanded publication, although not trivial, may be more problems of will and of encouragement than of means.
The idea of a new alternative to commercial publishing does not imply a single, national publisher. Any new serials publisher does need to be well organized, operated, and financed, as well as smart, aggressive, and with the strength to overcome authors' inertia and deal with existing competition. While any new alternative needs to be as professional. as present serial publication, it need not be as elegant, for example, in artistic layout or paper weight.
New non-commercial publishing channels might be enterprises created through a combination of enthusiasm and legislation. Such new enterprises might be a consortium of universities engaged in publicly-funded research, a consortium of learned societies, or a broad-based not-for-profit organization already moving into publishing, such as OCLC. Government organizations such as NSF and NIH might be logical publishers of their own research, but would cause concerns over government control and the free flow of information. Not-for-profit library groups such as the National libraries do not currently have substantial publishing interests or expertise, but might assume some supporting function.
One interesting proposal was made by the New York State Library to create an alternative scholarly publishing system modelled largely after the public broadcasting system. In this suggestion an agency is created by libraries to be the locus of non-profit scholarly publishing. The PBS prototype was chosen because of its networking relationships across the country.4
The development and expansion of serials publishing channels is not constrained to any specific publishing technology. Considering the current rapid development of new publishing technologies, emerging publishers might pursue innovative techniques, including the use of advanced paper publishing methods, on-1inc serials, or optical disk publishing. In fact, an important advantage of a new entity is that it does not have a large capital investment in old technology and may be able to leapfrog those organizations already committed to exotica methods.
ARL should undertake the
following specific actions to implement this recommendation:
1. ARL should publish and distribute its conclusion and arguments for the rapid transfer of research results from commercial publications to non-commercial channels, in order to reach the greatest possible audience.
2. ARL should convene a group of leading learned society publishers, university presses, and potential credible non-commercial publishers to present its conclusion, with the intent of convincing these institutions to undertake the required expansion of their publication.
3. ARL should convene a group of university and granting agent representatives to explore the feasibility of making publication through a non-commercial channel the preferred means for reporting the results of publicly funded research.
4. ARL should present its position to the House and Senate committees specifically involved in the funding of Federal granting agencies, including testimony at appropriate hearings, with the intent of modifying the actions of the granting agencies as suggested.
5. If a credible alternative non-commercial publisher would require initial or continuing funding, ARL should support applications for such funding, including support to proposals to funding agencies and testimony before the appropriate House and Senate committees.
The Quantity of Academic Publication
RECOMMENDATION 3: ARL should strongly advocate that University administrations and granting agencies change their policies for judging promotion, tenure, and funding, so as to minimize current pressures far excessive publication. ARL should monitor the implementation of such changes and report the extent to which Universities and funding agencies participate.
A dramatic change in the method of judging academic performance through publication, implemented by a substantial number of leading colleges, universities, and granting agencies, is necessary immediately. Publication is of central importance in the distribution of research results, and the academic community must avoid impeding the flow of genuinely new results. However, a great deal of the publishing explosion appears attributable to the current method of judging academic success (promotion, tenure, and grants by publication.
Current practices generate strong incentives to publish extensively. Even given the best intentions of authors, editors, and publishers, it is reasonable that some portion of the rapid growth in publication is due to these pressures. An earlier section discussed the huge quantity of articles being produced, largely by academic scholars. Some academic organizations, such as Harvard Medical School and the National Institutes of Health,5,6 have already proposed that tenure and promotion assessments be made on the basis of a limited number of the best articles published by a candidate rather than his entire bibliography.
It is not currently possible to measure the extent of excessive publication. The academic community itself must recognize the need to reduce the worst excesses (repeating the same research in different articles or fragmenting research reports so as to create many articles where a few would suffice). In the ends it is that community which will suffer most if the problem is not addressed, through the difficult of finding ~ results among the chaff, and through the library cancellations which must otherwise occur. At the same time, it is important not to stifle or discourage publication. Without the ability to publish innovative work, we would live in a poorer world.
ARL should undertake the
following specific actions to implement this recommendation:
1. ARL should publish and distribute its conclusion and arguments regarding the need to reform the technique for judging academic promotion and grants so as to eliminate pressure for excessive publication, in order to reach the greatest possible audience.
2. ARL should convene a group of leading university presidents and representatives of granting agencies to alert them to the serious impact of current peer review practices on library budgets, collections, and mission, with the intent of influencing change in present practices.
3. ARL should present its position to the House and Senate committees specifically involved in the funding of Federal granting agencies, including testimony at appropriate hearings, with the intent of modifying the actions of the granting agencies as suggested.
This report establishes the reality of the serials crisis. The problem is complex, and the solutions are not simple. It is time for the library community to seriously begin. The mutual goals of libraries, scholars, and societies need to be clarified and methods developed to ensure communication of information at costs which the academic community and libraries can afford. These recommendations are realistic proposals for such a beginning.
(1) Robert L. Houbeck, Jr., "If Present Trends Continue: Responding to Journal Price Increases,"Journal of Academic Librarianship, 13 (4) (1987): 214-220.
(2) Conversations and correspondence with Merrill Distad, Coordinator of Library Collections, University of Alberta, 3/89.
(3) Conversations and correspondence with Thomas Michalak, Director of University Libraries, 3/89.
(4) Jerome Yavarkovsky, Director, New York State Library, in a leper dated April 13, 1988, to Congressional Research Service.
(5) Barbara J. Culliton, "Harvard Tackles the Rush to Publication," Science, 241 (1988): 525.
Stettan, Science, 232 (April 4, 1986): 11. 46
RESOURCES AND TECHNICAL
A DIVISION OF THE AMERICAN LIBRARY ASSOCIATION
Resolution on the price differential of U.S. and U.K. periodical prices. Proposed by the Bookdealer Library Relations Committee (RS) and passed by the Board of the Resources Section June 26, 1984.
Whereas, Libraries subscribing to some British periodicals are required to pay a U.S. subscription price which is significantly higher than the subscription rate charged to libraries within the United Kingdom as well as other overseas libraries, and
Whereas it is expected that there may be some price differential due to fluctuations in exchange rates and postage costs, some British journal publishers have established U.S. prices in excess of what can be considered a normal differential, and
Whereas the higher U.S. price is seriously affecting library budgets and their ability to continue to subscribe to needed British journals, and
Whereas such practices are operating against the free flow of exchanging and disseminating information,
Be It Resolved, Therefore, that the Board of Directors of RTSD request that the Executive Director of the American Library Association take action, in conjunction with other appropriate library organizations, including ARL, SLA, MLA, and IFLA, to convey to British periodical publishers the concern of V.S. libraries and to ask that British periodical publishers establish more equitable subscription rates for U.S. libraries.
RESOURCES AND TECHNICAL
A DIVISION OF THE AMERICAN LIBRARY ASSOCIATION
RESOLUTION TITLE: Impact of Dollar Devaluation
BODY OF THE RESOLUTION:
Whereas, Library collections, the front line of America's information system, are uniquely vulnerable to the devaluation of the dollar on the International market; and
Whereas, The national policy promoting the economic benefits of the cheaper dollar has ignored the damage being done by devaluation to library collections-of all sizes; and
Whereas, Many libraries now find themselves with much of their acquisitions funds committed to pay for existing journal subscriptions, and with no means to pay for increases predicted in the 25% to 30% range for inter-national titles in 1988; and
Whereas, 1987 journal purchases were often supported by curtailing book buying early in the fiscal year, by halving book budgets, or by taking other extreme measures that cannot be sustained; and,
Whereas, English language books supporting traditional subject areas which are marketed through standard U. S. book trade channels have also been subject to price increases well above normal "inflation" rates, for example English language hooks from German presses cost as much as 50% more in 1986/87 than they did in 1984/85; now, therefore, be it
Resolved, That the American Library Association make a concerted effort to focus national attention on the impact of dollar devaluation on library collections, the Impact on the international flow of information, and the threat that devaluation poses to the nation's ability to educate its youth, conduct its research, and inform Its citizenry.
SPONSORS OF THE RESOLUTION: Resources and Technical Services Division
INDICATION OF NATURE OF CONTENT: Non-Policy
PRIOR HISTORY OF THE RESOLUTION, IF ANY: None
RESOLUTIONS COMMITTEE STAMP:
DATE: June 29, 1987
WAYNE STATE UNIVERSITY PRESS
FEBRUARY 20, 1989
UNFRIENDLY TAKEOVER ATTEMPTED
Unfriendly takeovers are not a new story. Of late, however, the target is the scholarly journal issued by the nonprofit publisher, most often, a university press. Typically, the journal is underpriced when compared to similar publications by commercial houses. The potential income from increased subscription rates makes these journals attractive takeover candidates for large publishers.
Over the last few years, Wayne State University Press has fought off several attempts to takeover Human Biology, which the Press has published for thirty-five years. Science-related journals issued by commercial presses often command high subscription rates. Wayne State University Press charges institutions a modest $80.00 per year; the commercial publisher expected to increase the rate to $300.00 within three years.
With the full support of Wayne State University, the Press administrators, Robert A. Mandel and Alice M. Nigoghosian, fought the attempted takeover. They viewed the actions of the commercial publisher not only as a threat to Human Biology, but ultimately to other journals published by university presses as well.
Libraries, of course, bear the cost in increased rates. In recent years, librarians have witnessed skyrocketing rates for serials and they have found themselves making painful choices about renewals. They have been forced to cancel subscriptions to exorbitantly priced publications. The ultimate losers in this financial crunch are researchers, scholars, faculty and students.
Resolved to do what was necessary to save Human Biology, Handel and Nigoghosian have worked almost a year to fend off the imminent threat. Devoting long hours to develop their strategies, they compiled data and projections to insure the viability of the journal at Wayne State University Press. They even prepared documentation in the event that a legal suit might occur. Their efforts met with success--the commercial publisher retreated, deciding to begin a competing journal.
For further information, contact Alice Nigoghosian, Associate Director, Wayne State University Press, (313) 577-6130.